Fearlessness
We seize opportunities and take calculated risks.
Our culture
Protecting lives. Every day.
Our vision
For heroes to survive and thrive - whatever their mission. In other words, we want to keep pushing ourselves to create solutions that are more effective, easier to use and easier to get into the hands of the people who need them. Our goal is to protect our TEAM not just during the mission, but also to ensure they return home safely—so they can continue their vital work and thrive in life with their families and communities.
Our Mission
To provide unparalleled protection for those who protect us. Every day, all over the world, service personnel and first responders rely on our products to keep them safe and help them do their difficult and essential work.
We’re proud of our reputation for quality, innovative design and specialized materials expertise.
Most of all, we’re proud to protect the lives of the people who protect us.
Our core beliefs
At Team Wendy, our mission is deeply personal—founded in memory of Wendy Moore, who tragically lost her life to a traumatic brain injury, we are driven by a core belief: to save lives by preventing head trauma and advancing protection for those who risk theirs every day.
Our FIERCE Values
Our FIERCE culture is distinctive and powerful. It enables people to be the best version of themselves. It helps us navigate the inevitable ups and downs of business and consistently win as a team.
#FIERCE are the values and behaviors we encourage, the standards we hold ourselves to and the characteristics we display when we’re at our best. They’re how we win as a team.
Integrity
We do what's right; using good judgement to ensure we always do things we can be proud of.
Excellence
We passionately strive to protect life through innovative solutions, people and processes.
Resilience
No matter the circumstances, we exhibit a will to win.
Collaboration
We believe in the power of teams, across the business and with our customers, to become stronger.
Execution
We have fun, are high impact and are empowered to make a difference.
